Boston Celtics captain and nine-time NBA All-Star, Paul “The Truth” Pierce has launched The Truth on Health Campaign to empower children ages 10-14 to lead healthier, more active lifestyles!

Truthonhealth.org is a fun website where young people can learn fitness tips, check out healthy recipes, and even join FitClub34, a rewards based fan club turned “fit” club where members can track their physical activity, accrue points, and redeem them for great prizes! Check out the video to learn more info on how your kids can get involved!

I’m glad to see someone like Paul Pierce is stepping up to do something about the childhood obesity problem here in America. Keep up the good work!!